Blog
Instagram DM automation, explained properly.
What ManyChat actually costs, what Meta actually allows, and how agents build funnels over MCP.
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How to set up Instagram comment-to-DM automation with Claude
Connect Instagram, point Claude at an MCP server, and describe the funnel in plain English. A complete walkthrough of comment-keyword DM automation without a flow builder.
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ManyChat pricing explained: why the bill grows when your work does not
ManyChat charges by active contact, not by usage. Here is how that number moves, why it rarely goes down, and what to check before you commit.
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What is an MCP server, and why does DM automation need one?
A plain explanation of the Model Context Protocol for marketers — what an MCP server does, how it differs from an API or a Zapier integration, and why it changes who builds your funnels.